Hello, I’m Will!

I’m a Creative Lead and the Senior Director Of Brand Content at Tommy John. I specialize in copy, but also guide Art Directors and Designers to achieve a singular creative vision.

I strategize and execute campaigns that resonate with customers.

My skill set includes:

Concepting & Guiding Photoshoots

Online/TV/Video & Animation Scripts

Radio/Podcast Scripts

Digital/Website Copy

Email/Social/SMS/MMS

Direct Mail/Catalogs

In-Store/Out Of Home Collateral

Product Naming/Packaging