Hello, I’m Will!

I’m a Creative Lead and the Senior Director Of Brand Content at Tommy John. I excel at Creative Direction—specifically copy, but also guide Art Directors and Designers to achieve a singular creative vision.

I strategize and execute campaigns that resonate with customers by balancing brand with performance marketing.

My skill set includes:

Concepting & Guiding Multi-Channel Campaigns

Online/TV/Video & Animation Scripts

Radio/Podcast Scripts

Digital/Website Copy

Email/Social/SMS/MMS

Direct Mail/Catalogs

In-Store/Out Of Home Collateral

Product Naming/Packaging

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