Brand Book & Strategy

As a brand, Tommy John continues to evolve. During the past ten years we’ve had three major brand overhauls. Partnering with the VP of Brand Fawad Khan, we’ve overseen each one, liaising with executive stakeholders, and data analysts. My role has been to identify our customer, and find the correct tone to connect them to our world of premium, approachable luxury. Then, (literally) write the book on it.

See below.