Gift From The Hart
Gift From The Hart
Tommy John has a great relationship with Josh Hart through our work with his podcast The Roommates. I’d written multiple ads for him, and we’d even sponsored the podcast’s Block Party in Central Park.
We thought he’d be a great choice to be the face of Tommy John during the 2025 holiday season, capitalizing on his role as a family man and including his wife, Shannon. I wrote two TV/streaming ads for him, and built a CRM campaign around them.
The Hart Before Christmas
With subtle nods to his basketball prowess, and a VO riffing on the season, we created a cozy, nostalgic spot. Our photographer Nick Riley Bentham made magic happen with only six hours with Josh.
Script: Will Morley
Art Direction: Fawad Khan/Will Morley
Stand Up Guy
Knowing any holiday spot has a specific time limit, we wanted to get the most out of Josh, so I wrote an evergreen ad that was able to run past December. Josh was a great sport, and this one really got the Knicks fans talking.
Script: Will Morley
Art Direction: Fawad Khan/Will Morley
Hat tip to Andrew Emerson for the initial idea.
The Hart Before Xmas (15)
With everything I write, I know there’s always going to be an ask for a remix or cutdown. This spot was no different. An idea has to work for every channel.
Wine Connoisseur
Josh is kind of a wine expert, so I thought it would be fun to do a sort of wine pairing challenge for social. Sure, the video is a bit long (and in hindsight we should have split this up) but it shows another side to him, and we get to focus on more of our products.
