This Is Comfort Country

For those who say loungewear is just for indoors,

we reply

care to step outside?

Shot during the tail end of the pandemic, we needed content that was new and fresh. Customers were sick of being stuck indoors, they wanted adventure again. We came up with the idea of sending just a trusted photographer, producer/stylist and models on a mini road trip. Natural light, no crew, no art direction, no stylist, just get out there and grab stuff. It was my job to create a story from what was brought back.

Shoot Concept: Andrew Emerson

Photographer: Steven Visneau

Video Creative Direction: Me

Words: Me