Josh Peck has an avid fanbase. Viewers have followed his journey over 20 years—18 million of them on his social channel in fact. As a dad to 3 kids, Josh felt like a great fit for a Father’s Day campaign. To keep the casual viewer engaged, I wanted constant movement, initially shot as a ‘oner’ mixing takes ultimately resulted in a better end product. Josh’s friendly, everyman persona lent beautifully to the shock of him dropping his pants.

Shot in LA, everything you see was captured in one day during our Q2 shoot.

Concept, Creative Direction, Copy: Will Morley

Art Direction: Kara Northcut