Keep Your Balance

Unidays is a website that provides students with deals from big-name brands. The back-to-school moment is the most important in Unidays’ calendar. It’s a huge opportunity for brand recognition and gaining new users. Students are looking for steals in every category, and Unidays can provide them. Our insights revealed that returning and new college students felt overwhelmed and anxious about the new year. I wanted to show that Unidays can help them maintain both a healthy bank balance and a healthy mental balance too. I concepted a fully integrated campaign for the US market, with smart double-meaning copy. The campaign exceeded expectation and was later used in the European market also.

Concept + Copy Will Morley

Co-conspirator + Art Direction Lenny Vigden