All Balls Welcome
In 2025, I partnered with Andrew Emerson on creative direction of spots for Tommy John, focusing on the brand’s adjacency to recreational sport. These spots targeted the men’s business through multi-sport variations, namely golf, basketball and pickle ball.
I came up with the tagline: ‘All Balls Welcome’ which not only featured in the spots, but also across CRM, site and paid ads.
Cutdowns of the footage captured was used to support site video as well as paid & organic social deliverables. The ads performed with high response rates, driving significant traffic to the brand’s online, amazon and wholesale channels.
No Picks, No Rolls
Using footage taken on a stills shoot, I crafted small stories that could speak to our customer and reflect the pursuits they are interested in. We sourced the music and edited the spots in-house, before passing to CVLT/Urban Studios to finish. Finding a phrase that speaks to what the customer is seeing on-screen, AND what the product prevents is always… *chef’s kiss*.