Apparel Launch Campaign

We wanted to find a way to celebrate the versatility of Tommy John’s new office-ready apparel collection. I contributed ideas and copy to a concept by Andrew Emerson. We juxtaposed the same model in two variations of the same look. The diptych was framed with a business phrase, that when pulled apart, revealed a different meaning.

Concept + Art Direction Andrew Emerson

Copy Will Morley

Video Production Quirk Creative