Greatness Is In Our Very Fabric
Our executive team hired a huge-name agency to create a big brand spot for us. After months of concepting, it just didn’t work out. That left us without anything on TV. We needed to fill a void, but didn’t have the time or budget to make it happen. We looked back at our recent shoots and pulled video that was not meant for TV. I crafted a script, then with the help of my creative partner Andrew Emerson we built a storyboard. We sourced the music and VO talent, and used the service of CVLT Studios to edit it all together for us.
Conception to airing was about a month.
The best thing? It’s performing beyond expectation at an 8X ROAS.
Core 30 Second Script
Great days start with great underwear, and
Tommy John makes the greatest. We know that
when you’re free from distractions, anything is possible.
That’s why everything we make is meticulously crafted
from breathable stretch fabric for the perfect fit—
including our sleepwear, that feels even softer than it looks.
When you wake up to Tommy John, each day feels better than the last,
because greatness is in our very fabric.
GO TO TOMMY JOHN DOT COM NOW AND MAKE EVERY DAY GREAT.