Our bestselling underwear, Second Skin needed a refresh, so the design team created shimmering waistbands. I came up with the collection title Precious Metals, and renamed the waistbands, Gold, Rose Gold, Black Gold (yeah, I know that’s oil, but work with me here!) I also designed the element-style leg logo.

I concepted the studio shoot (and with a last minute ask from execs) created what became a high-performing TV spot. Editing the video in-house with my Art Director Andrew Emerson, we sourced the music and VO talent. I strategized the cadence of the email and social campaigns, crafting all copy - including the ESPN live read - and co-created the VIP gift box.